Saturday, July 28, 2012

Quiz of the Day - 28 July 2012

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Back to another controversial advertisement for the daily quiz.
daily ad quiz answer
On the right hand side, you can see the outdoor advertisement for something, titled "White is coming". It generated a lot of controversy and heat, due to its suggestive content. As the picture shows a white blonde (probably) girl chocking a hapless black girl, and combined with its tagline "White is coming", was seen as a racial statement, depicting the supremacy of people with white skin over the persons with black skin colors. The controversy generated, forced the company to withdraw the ad from the market.
daily visual picture quiz controversial advertisement
You have to simply identify the name of the company and the product range for which the advertisement had been published.
quiz of the day shovon chakraborty white is coming outdoor ad business quiz
You can leave your answer as a comment below this post. You may also send your answer to shovon76[at]gmail[dot]com. The comments will be moderated till tomorrow and will be published along with the answer.
Cheers!
daily quiz visual ad sony psp white shovon answer
Answer: The answer is Sony PSP. Sony was about to launch a white colored model of PSP and this ad was part of the product launch campaign. However, after people started complaining about the racist overtones of the ad, Sony withdrew the ad from OOH Media.
daily quiz of the day business ad quiz visual sony psp
Congratulations to Samanway Banerjee, Quizster, Atanu and Ali for cracking the question! :)

5 comments:

  1. Samanway Banerjee12:52 PM

    PlayStation

    ReplyDelete
  2. The company is sony and the product range is PSP. The ads were probably put up in Holland.

    ReplyDelete
  3. @Ali, guess you meant SonY. @Quizster, absolutely right. @Samanway, will give it to you. However, the product is PlayStation Portable PSP.

    ReplyDelete

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