Answers to Shovon's Biz Quiz of 7th October 2007

It's the time for counting the scores and letting you know the answers. First the scores -

Tathagata Mukherjee - 9
Ayyappa - 8
Preshanth Sampath - 8
Shrinidhi Rai - Well Tried
Jeevesh Gupta - 1
Jacob Dijo - 1
Ashish Jain - 2
Ventura Khona - 2
Shiv Das - 1
Batty Bryant - Well Tried
Kavindra Joshi - 3.5
S. Vijay Anand - 5
Sankarshan Baliga - 4

1. This company was originally known as Wire and Plastic Products and used to manufacture wire shopping baskets, wine racks, filing trays and assorted oddments. In 1985, it was renamed to its present form. It presently employs more than 97,000 people in 106 countries. Identify the company.

Ans: WPP Group.

2. Work it out. Which advertising agency set up in the 1930s (now merged into a larger agency) originally derived its name when it started life as an internal advertising division of Unilever?

Ans: Lintas.

3. Which product had the following ad-line - 'Good nutrition never tasted so good'. (Please be specific, e.g. don't write Windows, write Windows XP.)

Ans: LG Microwave Oven.

4. Which popular automobile brands logo is this?



Ans: Lexus

5. Identify this business personality.



Ans: Neville Isdell. (Thanks to Ayyappa for the info that the picture behind the person is called "The Coke side of Life")

6. This search engine launched a major ad campaign focusing on the tagline - "Faster. Easier. Bingo".

Ans: Yahoo!

7. McDonald's, the fast food chain, sued Burger King and this actress when she appeared in a 1982 TV commercial for BK. Identify the actress.

Ans: Sarah Michelle Gellar

8. The Dell Dude "Steven" was arrested for allegedly attempting to purchase marijuana and the company later dropped him. What is the real name of the former Dell spokesman?

Ans: Benjamin Curtis

9. The Parker company made a colossal mistake when they tried to market their leak proof pens. Instead of advertising 'It won't leak in your pocket and embarrass you', they accidentally claimed that 'It won't leak in your pocket and make you pregnant'. In what language was this mistake made?

Ans: Spanish

10. In Taiwan, Pepsi-Cola made a very grave error (no pun intended) with their slogan 'Come alive with the Pepsi generation'. The catch phrase was translated a little too literally in Taiwanese, and ended up saying what?

Ans: Pepsi will bring your ancestors back from the dead.

Happy Quizzing.

Bye,

Shovon

Shovon's Business Quiz of 7th October 2007

Hi,

Time for another set of 10 questions. Send in your answers to shovon76@gmail.com.

And please do not use Google.

1. This company was originally known as Wire and Plastic Products and used to manufacture wire shopping baskets, wine racks, filing trays and assorted oddments. In 1985, it was renamed to its present form. It tresently employs more than 97,000 people in 106 countries. Identify the company.

2. Work it out. Which advertising agency set up in the 1930s (now merged into a larger agency) originally derived its name when it started life as an internal advertising division of Unilever?

3. Which product had the following ad-line - 'Good nutrition never tasted so good'. (Please be specific, e.g. don't write Windows, write Windows XP.)

4. Which popular automobile brands logo is this?


5. Identify this business personality.



6. This search engine launched a major ad campaign focusing on the tagline - "Faster. Easier. Bingo".

7. McDonald's, the fast food chain, sued Burger King and this actress when she appeared in a 1982 TV commercial for BK. Identify the actress.

8. The Dell Dude "Steven" was arrested for allegedly attempting to purchase marijuana and the company later dropped him. What is the real name of the former Dell spokesman?

9. The Parker company made a colossal mistake when they tried to market their leak proof pens. Instead of advertising 'It won't leak in your pocket and embarrass you', they accidentally claimed that 'It won't leak in your pocket and make you pregnant'. In what language was this mistake made?
10. In Taiwan, Pepsi-Cola made a very grave error (no pun intended) with their slogan 'Come alive with the Pepsi generation'. The catch phrase was translated a little too literally in Taiwanese, and ended up saying what?

Answers in a weeks time.

Happy Quizzing.

Bye,

Shovon

Answers to Shovon's Business Quiz of 30th Sept 2007

Hi,

The scores are as follows -

Rita Bhardwaj - 1
Aditya Modi - 6.5
SUNIL SINGH RANA - 5
Venkat Guru - 5
pure_schizophrenia@yahoo.com - 6.5
S. Vijay Anand - 6.5
Ashish Golcha - 8
Anubhav Chatterjee - 1.5
Aneesh Dhairyawan - 5
Ashley Cherian - 2
Shrinidhi Rai - 2
Jeevesh Gupta - 2.5
Preshanth Sampath - 2.5
Sundari - 5.5
Rajiv Rai - 9
Vinod Krishna - 1.5
Jai Balan - 1
Thirumaran Amirthalingam - 3
Chandan Shahi - 7.5
Ventura Khona - 7
Rajiv D'Silva - 7
Varadharajan Ragunathan - 6
Tathagata - 4
Murali Duggineni - 7.5

And thanks to Rajiv D'Silva for the info that Mates is no longer a Virging brand - it is now owned by Ansell.

And the answers are -

1. "If you can't beat them, don't join them, rather make them irrelevant." This is the essence of which business strategy?
Ans: Blue Ocean Strategy

2. In business context what is the claim to fame of Ahus, a town in Sweden?

Ans: Absolut Vodka

3. This famous business personality earned money by repairing toy trains when he was aged 13. His father escaped from the clutches of British Police in 1920 and landed in USA with $20 in his pocket and later married an American school teacher and settled in Philadelphia. His corporate headquarters is known as "The Mountain". Identify him.

Ans: Dr. Amar Bose

4. This famous corporation, probably more famous in India than its country of origin, was founded in 1894 in Zlin. It made its first presence in India in 1931 and commenced manufacturing in 1936?

Ans: BATA

5. From the following lines identify the Corporate. "Since 1935, We have given millions of apples to countless daily visitors to the agency worldwide".

Ans: Leo Burnett

6. If IBM is known as Big Blue, which company is referred as 'Big Black'?

Ans: UPS

7. What is so special about the premium condom brand Mates?

Ans: It is the only brand owned by Virgin Group (Richard Branson) which does not use the brand name "Virgin". The justification being virgins do not use condoms.

8. What is the claim to fame of a product named 'Epsom Salt'?

Ans: World's first patented product.


9. How would you connect Vauxhall Victor and Morris Oxford with relation to Indian industry?

Ans: Hindustan Motors. Contessa and Ambassador cars were modelled on these two respectively.

10. This famous brand of Scotch Whisky faced a stiff resistance before their launch in India. They were initially denied permission to launch because their brand name was thought to be against the Indian laws related to brand names. Ultimately they persuaded the Indian authorities and at this point of time it is one of the largest selling Scotch Whisky brands in India. Name it.

Ans: Teacher's

Bye,

Shovon