Answers to Shovon's Biz Quiz of 7th October 2007

It's the time for counting the scores and letting you know the answers. First the scores -

Tathagata Mukherjee - 9
Ayyappa - 8
Preshanth Sampath - 8
Shrinidhi Rai - Well Tried
Jeevesh Gupta - 1
Jacob Dijo - 1
Ashish Jain - 2
Ventura Khona - 2
Shiv Das - 1
Batty Bryant - Well Tried
Kavindra Joshi - 3.5
S. Vijay Anand - 5
Sankarshan Baliga - 4

1. This company was originally known as Wire and Plastic Products and used to manufacture wire shopping baskets, wine racks, filing trays and assorted oddments. In 1985, it was renamed to its present form. It presently employs more than 97,000 people in 106 countries. Identify the company.

Ans: WPP Group.

2. Work it out. Which advertising agency set up in the 1930s (now merged into a larger agency) originally derived its name when it started life as an internal advertising division of Unilever?

Ans: Lintas.

3. Which product had the following ad-line - 'Good nutrition never tasted so good'. (Please be specific, e.g. don't write Windows, write Windows XP.)

Ans: LG Microwave Oven.

4. Which popular automobile brands logo is this?



Ans: Lexus

5. Identify this business personality.



Ans: Neville Isdell. (Thanks to Ayyappa for the info that the picture behind the person is called "The Coke side of Life")

6. This search engine launched a major ad campaign focusing on the tagline - "Faster. Easier. Bingo".

Ans: Yahoo!

7. McDonald's, the fast food chain, sued Burger King and this actress when she appeared in a 1982 TV commercial for BK. Identify the actress.

Ans: Sarah Michelle Gellar

8. The Dell Dude "Steven" was arrested for allegedly attempting to purchase marijuana and the company later dropped him. What is the real name of the former Dell spokesman?

Ans: Benjamin Curtis

9. The Parker company made a colossal mistake when they tried to market their leak proof pens. Instead of advertising 'It won't leak in your pocket and embarrass you', they accidentally claimed that 'It won't leak in your pocket and make you pregnant'. In what language was this mistake made?

Ans: Spanish

10. In Taiwan, Pepsi-Cola made a very grave error (no pun intended) with their slogan 'Come alive with the Pepsi generation'. The catch phrase was translated a little too literally in Taiwanese, and ended up saying what?

Ans: Pepsi will bring your ancestors back from the dead.

Happy Quizzing.

Bye,

Shovon