We take up business quiz questions for this week's daily quiz. The first question is on an iconic brand and a personal favourite.
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This gentleman started to sell whisky in his grocer's shop in Ayrshire, Scotland. The brand became popular, but after his death in 1857 it was his son Alexander and grandson Alexander II, who were largely responsible for establishing the whisky as a popular brand. Initially, whisky sales represented eight percent of the firm's income, but by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent.
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This gentleman started to sell whisky in his grocer's shop in Ayrshire, Scotland. The brand became popular, but after his death in 1857 it was his son Alexander and grandson Alexander II, who were largely responsible for establishing the whisky as a popular brand. Initially, whisky sales represented eight percent of the firm's income, but by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent.
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In 1865, Alexander produced their first blend, Old Highland. Alexander also introduced the iconic square bottle in 1870. This meant fewer broken bottles and more bottles fitting the same space. The other identifying characteristic of the bottle is the label, which is applied at an angle of 24 degrees, which means that the text on the label could be made larger and more visible.
shovon
In the first half of the twentieth century, their famous tagline "Born 1820—Still going Strong!" was created, along with the Striding Man, a figure used in their advertisements to this day, in honour of the founder.
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Which brand am I talking about?
daily quiz
Please send in your answer to shovon76[at]gmail[dot]com. You can also answer by simply commenting on this post. The comment will be moderated for a period of 24 hours. The answer, along with the names of the persons with the right answer, will be published tomorrow.
Cheers!
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Answer: The answer is Johny Walker, one of the finest blended Scotch whiskys.
Congratulations to Anshuman, Anindya Mozumdar and Rakhi Dey for getting the answer correct.
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Answer: The answer is Johny Walker, one of the finest blended Scotch whiskys.
Congratulations to Anshuman, Anindya Mozumdar and Rakhi Dey for getting the answer correct.
Johny Walker
ReplyDeleteNot sure, but Johnnie Walker would be a safe bet.
ReplyDelete